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Embroidered polo shirts for branding

Posted by mark taylor on 28th Oct 2023

Embroidered polo shirts for branding

Embroidered polo shirts are a popular choice for branding and promotional purposes. They offer a professional and polished look while providing ample space to showcase your logo or brand message. When considering embroidered polo shirts for branding, here are a few key points to keep in mind: 

1. Material and Quality: Choose high-quality polo shirts made from durable fabrics such as cotton or a cotton-blend. The material should be comfortable, breathable, and long-lasting, ensuring that your branded shirts can be worn repeatedly. 

2. Colour Selection: Select polo shirts in colours that align with your brand's colour scheme. Consider the visibility and contrast of your embroidered logo against the shirt colour to ensure it stands out effectively. 

3. Logo Placement: Decide on the placement of your logo or brand message. Typically, embroidered logos are placed on the left chest area (above the heart) or on the right sleeve. You can also consider additional placements such as the back of the collar or across the back shoulders.

4. Embroidery Design: Work with a professional embroidery service or graphic designer to create a high-quality digitised version of your logo or brand message. This digital file will be used to program the embroidery machine, ensuring accurate and precise stitching. 

5. Size and Placement: Determine the appropriate size of your embroidered logo based on the dimensions of the shirt. Consider the visibility of the logo from a distance and ensure it is legible and recognisable. The embroidery should be cantered and positioned correctly on the shirt. 

6. Quantity: Determine the number of embroidered polo shirts you require. Consider factors such as the size of your organisation, target audience, and the purpose of the shirts (e.g., employee uniforms, promotional giveaways). Ordering in bulk can often result in cost savings. 

7. Supplier Selection: Research and select a reputable supplier or embroidery service that specialises in custom embroidered polo shirts. Ensure they have a track record of delivering high-quality products and have positive customer reviews. 

8. Proofing and Sampling: Request a proof or sample of the embroidered polo shirt before placing a large order. This will allow you to review the quality, placement, and appearance of the embroidery to ensure it meets your expectations. 

Remember, embroidered polo shirts can be a valuable branding tool, creating a cohesive and professional image for your organisation. Taking the time to consider these factors will help you create branded shirts that effectively represent your brand identity and make a lasting impression.